I was skimming this month’s Doctor Dobb’s Journal, which doesn’t take long in recent years due to the Microsoft-centricity of the ads and overall relatively lightweight article content (there’s always a gem or two, though, which is why it gets skimmed at all), but ran across an ad for a programmer’s editor that grabbed me, not in a good way.
The ad says “Need a Code Editor that’s Powerful - Flexible - Robust and Supports over 40 Languages?” (For the 1 person who reads my blog who isn’t a geek, by this of course, they mean programming languages)… “Introducing Dr Koder, The Powerful, Dynamic Code Editor(tm)”.
OK, this is fairly wrong on a few levels, as obviously it has to be powerful, and “dynamic” to some degree, and edit code. So why trademark that expression, I have no clue. But the more important bit is “Dr Koder”. No period after the Dr., but I would assume they mean it in the form of “Doctor”, even though there’s no crazy tagline like “heals your code quick!” or “diagnoses your code ills” or similar. So forgiving that, the main point is, “Dr. Koder”, with a K yet? What is this? No self-respecting developer, let alone software engineer, is going to proudly reply to “what editor do you use?” with “I’m a Dr. Koder man!” It just sounds lame. No wait, not just that… it IS lame. A terrible name. Obviously, the engineer(s) who wrote this thing, got naming rights. Don’t do this. Get some consensus, ask around, hire someone… something.
Adding to the hilarity, is the “ComingSsoon! Signup [sic] for your copy Today!” As if, developers wait around for that next great editor with baited breath, and stand in line to get it the first moment, etc. That’s for iPhones, not code editors. Here’s how it works with editors: you download a free trial. If the trial is cripped in any way besides time-limited (and that, something reasonable along the lines of 30 or 60 days), you ditch it. You try it with a small project. You read the manual (well, only after figuring out there’s something you’re “not quite getting”). You see if it compares to Eclipse. You see if it’s got some magical redeeming features / look and feel / behavior (a la TextMate on the Mac only), and if not, stick with Eclipse (or heaven forbid, the Microsoft Visual Studio tools if you’re so deeply stuck in that world), or emacs/vi if you’re a diehard Linux geek and don’t understand the productivity gains of a modern IDE. That’s how it works. Dr Koder has no chance at this point, in other words. Maybe they should get the free trial up and running, and only then advertise it.
Meanwhile, I’ll be using my free trial of Dr. Browzer to surf the web–it kicks Firefox’s ass!!
Tags: advertising, bitching, coding, engineering, software