The MPAA’s plan for anti-piracy technology: it’s a secret!
In this article at Wired about digital projection of films and anti-piracy measures, Brad Hunt of the MPAA is quoted as saying:
“We’re not trying to describe specifically what is being done, because the effectiveness of these technologies is based on a lack of knowledge.”
Ah, the old “security through obscurity” tactic. That always works so well… not. But hey, don’t tell the MPAA; their continued ignorance is probably an overall good thing: the more shitty movies get pirated, the less likely people will pay to go see them, the more likely quality movies are to be made, for which people DO pay for. I have seen a bootleg or two in my time, largely because with a 17-month-old, I don’t get many opportunities to go to the movies, and I want to see some things before the DVD is released. Movies I like, I buy the DVDs for. Many other people are the same way, I’m sure. (Actually, a lot of folks are probably renting the dvds and not buying them, via Netflix or Blockbuster, but I tend to like to own movies that are worth watching, especially if there’s extras on the disc.)
Aside from that silliness above, the article basically just says there will be a time & location stamp in the film. Big whoop. I suspect (a) this won’t survive through the projection->camcorder->encoding (and possibly ->reencoding) process, and (b) most pirates just don’t care. Until you have to show ID and have your picture taken going into the theater, I don’t see this being much of a deterrent. Better plan: have ushers (remember them?) or security folks observe people in the theater, and spot people with camcorders. But wait, this would cost the theaters money, and is likely difficult to acheive 100% success, which is almost needed, due to the multiplication factor innate to piracy.
But hey, maybe it’ll stop the low-tech pirates hawking cheap dvds at swap meets and on the corner. Maybe…. but internet-based/p2p piracy, I seriously doubt it’ll have any effect. You know what would work? Making quality movies, giving something extra to the theater experience (interactivity? better value? purchase the DVD at a discount on the way out?), and treating your customers with respect instead of apathy, disdain, and mistrust.