If traffic to your site doesn’t convert, you won’t make money, plain and simple. You’ll even lose the money you invested in generating traffic, not to mention waste your time. Conversion includes clicking on an ad, subscribing to your email list, or making a sale. A slowly loading site will lead a potential client to hit the back button, never to return.

This article presents to you the top 3 free WordPress themes for speed optimization.

Astra

Astra is a quick, lightweight, customizable theme that is very easy to learn and use. It makes creating a website a walk in the park. It is perhaps THE fastest loading theme available with less than half a second loading time. It is free to download and use, and extendable with reasonably priced add-ons. Astra needs less than 50 KB to load, is performance-optimized, and uses Vanilla JavaScript instead of jQuery.

Skin

Skin is completely free and equipped with tens of features. It looks perfect across devices, is fully responsive, and comes with 2 featured sliders and 3 different content layouts to choose from. You can start an e-commerce business with this theme because it offers full WooCommerce support. It also provides full WordPress Theme Customizer support and lets you select the Google fonts that look best on your site.

Skin also offers multisite support and lets you choose between 4 different header styles. Related posts are displayed via an integrated support function. The theme takes about 1 second to load.

GeneratePress

This multifunctional theme has hundreds of excellent ratings in the WordPress Theme Directory. Light-weight and beautiful, it has a free and a paid version, the latter naturally boasting more features. GeneratePress is fully customizable, so it can be used to create all website types.

You can choose from 15 modules to leverage theme functionality. It is possible to activate and deactivate modules that aren’t being used so you can avoid unnecessary pressure on the site. This way you don’t need anyone to help you enhance your site speed.

This WP theme practically has all the features a site owner would need. Its premium version costs just under $40 and it is equipped with a modular, light-weight framework, making it easy and straightforward to use even by a novice. The loading speed is 1.3 seconds.

Testing Your Site’s Speed

On average, an Internet user spends 4 seconds waiting for a site to load. You can see why it’s important to have a fast theme. To test the speed of a theme, go to GTMetrix, enter the demo site URL, and press on “Submit.” The demo site’s loading speed is equivalent to the speed, at which your site will load with that theme.

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